I absolutely abhor shopping. It always reminds me of my mother dragging me to some farkarte department store to shop for school clothes as well as the requisite itchy, uncomfortable outfit to wear to shul during the High Holy Days. I guess I didn't get that recessive gene that allows most women to hear cute shoes calling from afar. About once a year I'll drag myself to the mall if I need something that requires trying on, but if I must shop at all, I prefer doing it online.
Apparently, Danish clothing company, Shaiware understands that it takes a lot more than cute shoes and Euro Trash chic to lure reluctant shoppers like me to their website. They're utilizing the ultimate marketing tool - porn. If you visit the Shaiwear website, you'll find much more than a few bored looking models standing around in trendy outfits. Instead, you can watch them take off each other's clothing, and then perform a well choreographed horizontal hula. (WARNING: Not for the faint of heart or the easily offended.)
Oh yeah, and don't forget to check out the clothes.
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