Wednesday, May 21, 2008

Baby, You Can Drive My...Routan?

The naming consultants at Volkswagen are smoking crack. Their newest models have the weirdest, most unpronounceable, and most unspellable names.

As a consumer, what am I supposed to get from names like Touareg, Tiguan, and Routan?

I just gotta say, when I read those names, images of cool German cars don't come to mind.

Instead, I'm thinking weird creatures from a Tolkien novel, or three starchy yet delicious food items from Greenland, or "have you met my Latvian cousins?".

And I wouldn't be surprised if the VW focus groups were packed with IKEA employees.

2 comments:

alicebarr said...

The names make me think of the desert, camels perhaps?

Kell said...

Ha! Latvian cousins! You beat me to the punch, though, because I was going to say that it worked for IKEA.