Wednesday, May 21, 2008

Baby, You Can Drive My...Routan?

The naming consultants at Volkswagen are smoking crack. Their newest models have the weirdest, most unpronounceable, and most unspellable names.

As a consumer, what am I supposed to get from names like Touareg, Tiguan, and Routan?

I just gotta say, when I read those names, images of cool German cars don't come to mind.

Instead, I'm thinking weird creatures from a Tolkien novel, or three starchy yet delicious food items from Greenland, or "have you met my Latvian cousins?".

And I wouldn't be surprised if the VW focus groups were packed with IKEA employees.


Anonymous said...

The names make me think of the desert, camels perhaps?

Unknown said...

Ha! Latvian cousins! You beat me to the punch, though, because I was going to say that it worked for IKEA.