Tuesday, July 18, 2006

Which Came First, the Chicken or the Ad?

There's a new trend in marketing that just, er, cracks me up. Eggvertising. Apparently CBS is having messages printed on more than 35 million eggs to attract viewers to their televsion shows. And who knew there were companies like EggFusion that specialize in egg coding?

Starting this fall, we won't be able to throw together a simple frittata without finding such pithy phrases as "CSI, crack the case on CBS" when we open a carton of extra large grade A eggs. And that's just what I want to see when I'm making breakfast - a reference to a really gross televison show about scraping blood samples off dead people.

Now I'm waiting for Godiva Chocolates and Motrin to place ads on tampon applicators.

3 comments:

Martha said...

>>>>>>And that's just what I want to see when I'm making breakfast - a reference to a really gross televison show about scraping blood samples off dead people.<<<<<<


PWAH! And meanwhile, you're cracking the rest of us up!

Liz said...

Well you planted the seed. Thanks for pointing out this fascinating new trend in advertising.

JahTeh said...

I don't know about eggs but here in Australia we have a box of tampons that come in fluoro colours. Thankfully I am past all that but no way would I insert something that practically glowed in the dark (sorry for the pun)