The naming consultants at Volkswagen are smoking crack. Their newest models have the weirdest, most unpronounceable, and most unspellable names.
As a consumer, what am I supposed to get from names like Touareg, Tiguan, and Routan?
I just gotta say, when I read those names, images of cool German cars don't come to mind.
Instead, I'm thinking weird creatures from a Tolkien novel, or three starchy yet delicious food items from Greenland, or "have you met my Latvian cousins?".
And I wouldn't be surprised if the VW focus groups were packed with IKEA employees.
Subscribe to:
Post Comments (Atom)
2 comments:
The names make me think of the desert, camels perhaps?
Ha! Latvian cousins! You beat me to the punch, though, because I was going to say that it worked for IKEA.
Post a Comment