I've Grown Accustomed to Your Typeface

Nerd. Wonk. Geek. Propeller head. Call me what you will, but I'm dying to see the new film "Helvetica." This documentary provides a veritable font of knowledge about the typeface Helvetica, and sounds pretty interesting to me.

From the New York Times review:

"Overlong but fascinating, Mr. Hustwit’s documentary posits Helvetica — a sans-serif typeface developed in 1957 at the Haas Foundry in Munchenstein, Switzerland — as an emblem of the machine age, a harbinger of globalization and an ally of modern art’s impulse toward innovation, simplicity and abstraction. Its versatility is showcased in shots of storefronts, street signs, public transportation systems, government forms, advertisements and newspaper vending boxes."

Of course, this film probably won't be up for any awards because of the obvious typecasting.